Simple pricing for your whole household

The paid plan's capacity is 10,000 contacts and 100 custom lists - many times more than any household will ever need.

The free plan is genuinely useful, and 100 contacts covers a lot of households. It's supported by ads so it can stay free. Ads appear only in non-sensitive places. They never appear on emergency views, printable output, billing, sign-in, or privacy screens. If you'd rather not see ads at all, that's the paid plan.

The household owner can upgrade at any time from billing settings. Checkout takes a minute, and the whole household gets paid features as soon as payment completes. Cancel any time — your subscription runs through the end of the period you paid for, and your household then moves to the free plan. Downgrading has real limits, so here's exactly what happens: nothing is ever deleted. The free plan supports up to 100 active contacts. If you're over that when the paid period ends, your contacts become view-only — you can still see, search, export, archive, or delete any of them, but adding and editing are paused until you're at or under 100 active contacts (you choose which to keep by archiving the rest) or you upgrade again. Lists and family profiles stay fully editable. Paid features like the printable emergency sheet end when the paid period does.

The FAQ covers plan details, and support is happy to help with the rest.